Ask the Tech Guru

an AARP MEMBER’S ONLY COLUMN

An article series focusing on answering the tech questions of a 50+ audience.

Stryker

SALES COLLATERAL

A collection of emails, flyers, advertisements, icons, and illustrations created for Stryker’s North American sales team.

The Skimm

Illustrations

Headline images created for featured articles on the Skimm app, emails, and website.

Additionally, there was a separate illustration style for social media posts. This style was meant to feel more hand-drawn rather than professional, and appeared on the Skimm’s Facebook and Instagram.

Hidden Scar Brand

Marketing Materials

Examples from a new patient-focused brand developed for Stryker. The brand’s goal is to raise awareness among breast cancer patients about a new surgery technique that reduces scarring, as well as to encourage surgeons to train in this technique.

I created some infographics for the Skimm’s Mental Health Guide. My task was to create four different graphics using a specific set of colors, images, and typography. These graphics were then placed in the guide to illustrate and emphasize important data.

Amplifinity was looking to update their sales presentation. In order to do this, I reviewed the flow of information and constructed a basic narrative:

1. Introduction: We are Amplifinity, and we’re going to use our platform to help you make referrals.

2. Types of Partners: Resell and referral partners are two different types of opportunities, and based on our data we believe you should focus on referral partners.

4. Referral Partner Program: Here is how a referral partner program works, as well as pain points you may encounter.

5. Amplifinity’s Differentiation: Amplifinity’s platform is designed to address those pain points, and will make your sales process more efficient and successful.

6. Conclusion: Amplifinity will increase your sales, here is how to contact us.

With the presentation divided into simpler parts, I moved on to thumbnail sketching, and then wireframing.

Once the content and wireframe layout was finalized, I developed a color scheme and curated a gallery of possible stock images for review. The photos and logo placements were treated according to brand standards, and a new style of icon was developed specifically for this project. Below is the final presentation.

My Last Soundtrack is an incredible start-up company that provides users with a way to tell their life stories while simultaneously offering resources and support to those dealing with loss. With direct feedback from the founders Sue Kemple, Joe Cannon, and Carl Hammerdorfer, I worked to craft a brand that carefully balanced sensitivity and levity. Below you can view the current version of their brand book, and you can also visit their beta website at http://www.mylastsoundtrack.com/ 

An assortment of art commissions created using CS6.

Sharpquest Case Study

Ebook Template

SharpQuest requested a 3-4 page template they could use for their case studies. There are consistent sections for copy content, as well as breakout areas with icons to highlight specific deliverables and results.

Flyers and brochures for the NC Regional Transportation alliance were re-designed with simple infographics, a limited color scheme, and plenty of white space to improve readability.

Invitation and program design for an awards ceremony honoring local Greater Raleigh businesses. The original art was created on request and was then incorporated into the overall look of the program. It won the ACCE Award of Excellence for collateral, staging, and use of social media.

Some examples of the branding, as well as print and digital collateral, created for BIZCON, a 2015 Business Conference.