My Last Soundtrack is an incredible start-up company that provides users with a way to tell their life stories while simultaneously offering resources and support to those dealing with loss. With direct feedback from the founders Sue Kemple, Joe Cannon, and Carl Hammerdorfer, I worked to craft a brand that carefully balanced sensitivity and levity. Below you can view the current version of their brand book, and you can also visit their beta website at http://www.mylastsoundtrack.com/