Hidden Scar Brand

Marketing Materials

Examples from a new patient-focused brand developed for Stryker. The brand’s goal is to raise awareness among breast cancer patients about a new surgery technique that reduces scarring, as well as to encourage surgeons to train in this technique.

A surgeon-focused 1-pager on gaining Hidden Scar certification

A surgeon-focused 1-pager on gaining Hidden Scar certification

Patient-focused trifold brochure

Patient-focused trifold brochure

hidden scar trifold mockup6 120 dpi.png
Hidden Scar’s website

Hidden Scar’s website

Online advertisements

Online advertisements

An infographic on the process of having a mastectomy or lumpectomy

An infographic on the process of having a mastectomy or lumpectomy

Patient-focused postcard

Patient-focused postcard

Development of brand colors for Hidden Scar

Development of brand colors for Hidden Scar