Hidden Scar Brand
Marketing Materials
Examples from a new patient-focused brand developed for Stryker. The brand’s goal is to raise awareness among breast cancer patients about a new surgery technique that reduces scarring, as well as to encourage surgeons to train in this technique.
A surgeon-focused 1-pager on gaining Hidden Scar certification
Patient-focused trifold brochure
Hidden Scar’s website
Online advertisements
An infographic on the process of having a mastectomy or lumpectomy
Patient-focused postcard
Development of brand colors for Hidden Scar